![]() Conduct targeted Market Research on potential customer segments and markets for both product and platform purposes.Create and disseminate Quarterly customer and product usage reports.Conduct customer-focused Product and Platform Research and Surveying in partnership with B2B Managing Editor, B2C Product Line Manager, and Platform Owner.Manage the Sounds True Customer Advisory Board Management and conduct targeted focus groups and user testing for product acquisitions, innovation, and platform development.Educate and promote the practice of building products with accessibility in mind, as well as mentor others in methods and techniques for addressing accessibility barriers.Partner with third-party vendors to evaluate our digital products and facilitate the work to bring our products into compliance.Oversee auditing of our digital platforms and products using several different methods: automated screening, code review, and screen reader testing (Voice Over and/or JAWS).Work with teams across the company to implement WCAG 2.1 Level AA guidelines in order to ensure all customers can access and use our digital products.Influence product pattern libraries, UI states, and animations.Create user flows, product wireframes, prototypes, and low-fidelity mock-ups.Understand Sounds Trues business needs, platform requirements, and customer research and transform that understanding into user-focused and intuitive products, device interfaces, and platforms for mobile, desktop and web.Determine statistical relevance of research data and be able to draw accurate conclusions which will inform current and future product designs and design practices, establish product benchmarks, and identify potential areas of improvement.Usability studies may include the use of paper-prototypes, interactive prototypes, and fully-released digital products ![]()
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